Wednesday, 22 June 2016

9 Effective Content Marketing Strategies To Be Successful In Social Media

We list nine effective content marketing strategies for businesses to be successful in social media and otherwise.

1. Be Search Friendly: Even when you are using a social media platform like Twitter, you have see to it that the content you type contains search friendly phrases. ‘How to’, ‘Where do you’, ‘Which is’, ‘Top 10’ are some of the most searched phrases for effective content marketing in social media. It is therefore a sure shot way to use them for winning visibility online.

2. Go the Buzzfeed Way: Need inspiration? Check Buzzfeed. It is one of the best performing platforms nowadays that can truly make a difference.

3. Don’t Ditch Email Marketing: The good old email marketing is still very much alive. It is disappointing to read the rumors above social media marketing beating e-mail marketing; however, it is just a fad.

4. Word Count is Important: Content marketing requires that you keep your blog posts no shorter than 800-1500 words. Of course structure is important; and so is the information in the post.

5. Conversational Still Works: Agreed that your blog post has to be informational. However, this doesn’t been it has to be dull and bland. Keep it conversational and give it a crunch!

6. Image Based Definitely Works: Start compiling all the free image offering sites today because image based content is something that holds the potential to go viral. The simple psychology behind it is that image based content is more appealing to online audience.

7. Timing: The time as well as the frequency of the posts that you are putting up on social media is as important as the content of the post. Analyze the trend that works for you and schedule your posts and content in a way that it doesn’t ever go ignored.

8. LinkedIn Can Get You There: Till now you have been focusing on Facebook, Twitter and a number of other social media platforms. Now is the time to cash in on Linkedin as a content marketing platform.

9. Going Real-Time: Though it might seem like a challenge, it is really required to steer towards real-time technology solutions. The mobile technology to some extent is tapping the power of real-time. Content marketing strategies that empower this will win.

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